New York Fashion Week: Bridging The Gap Between Art, Fashion & Interior Design

By Oliver Burns

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February 19, 2016|Luxury Design

  • L

  • ast week models, designers, celebrities and bloggers alike braced themselves for the freezing temperatures of New York for one of the most eagerly anticipated events in the fashion calendar – Mercedes Benz New York Fashion Week. Running from 10th-18th February, the dynamic of NYFW has changed and is no longer an event purely for those floating in tight knit fashion circles as the lines between art, fashion and interior design continue to blur. This is particularly apparent with many renowned designers such as Diane Von Furstenburg and Paul Smith placing an equal emphasis on their expansive home collections as they do on their runway shows. The strong adoption of social media by all three industries builds anticipation and increases accessibility as the time lag between those in attendance of events and those using these channels challenges traditional media patterns reducing the time from showcasing to public visibility.
Image via Museum of Modern Art

The picture perfect union of art and fashion was well demonstrated at the shows of Eckhaus Latta, Mary Ping and Susan Cianciolo, all who showcased their collections at the iconic Museum of Modern Art (MoMA). Trading the traditional runways for galleries, these designers chose this space to showcase their creations as art forms in their own right. Mounting collections on walls and mannequins facilitated conversation and appreciation around each piece over a longer time period versus the fast pace viewing on the traditional catwalk. The common thread between each of these collections and their host venue was the interplay between nostalgia and contemporary design. This strongly resonates with our ethos in designing classic super-prime homes with a modern twist resulting in luxury interior design whilst enabling efficient, modern day living.

Image via Vogue.com

The importance of the digital age was again made apparent as Rebecca Minkoff produced an entirely ready to purchase collection for both attendees and social media followers reducing the time between show and wardrobe. This was particularly successful as the access-all-areas approach was developed through live streaming of the runway on select social media platforms such as Snapchat and fashionnow.com. This resulted in instantaneous purchasing of key pieces after the remote viewing of collections. Diane Von Furstenburg added further gravitas to this experiential trend with her decision to display her collection in the brand’s offices. This offered a more intimate VIP feel to her event enabling select customers to purchase their favourite designs directly from the space in which they are created. Dramatic 1970’s style stages were created to showcase DVF’s designs in areas representing different aspects of life such as ‘Work’ and ‘Home’ further strengthening the link between her designs and everyday life.

Image via Instagram

Tommy Hilfiger chose to rebel against tradition by introducing a space at the end of his runway allocated exclusively for ‘Instagrammers’. This was a space previously reserved for fashion photographers to capture imagery for glossy high fashion magazines however as the commercial model for fashion purchasing begins to change, so does the shape of its marketing. Hilfiger further utilised social media through a strategic collaboration with model Gigi Hadid and her 13 million followers by having the model post exclusive backstage videos and previews of the collection prior to the show. Both Diane Von Furtsenburg and Hilfiger are two of the many designers who are responding to changes in market behaviour and becoming increasingly social media savvy to target the new generation of luxury consumers.

Image via Altuzzara & Architectural Digest.

A trend showcased heavily on New York Fashion Week’s runways, which will simultaneously be featured in our homes will be the introduction of bold orange. This is our accent colour of choice in designing The Penthouse at Beau House on Jermyn St, St James’s, our collaboration with Dukelease launching later this year. This colour was heavily featured in the collections of Baja East and Altuzzara.

Image via Naeem Khan & VOGUE Living.

Other reoccurring themes that transcend both interiors and fashion were the inclusion of gold and print blocking which lend themselves to both classic and contemporary interior design. Gold, copper and bronze accents have been heavily featured in international interior and previous seasons bringing a feel of timeless opulence also being featured in the collections of Alice & Olivia, Naeem Khan and Diane Von Furstenburg.

Image via VOGUE & Liberty.

Print blocking and clashing prints were another playful trend we loved from the collections of New York Fashion Week. With similar prints underpinning the design and heritage of Liberty’s classic collections, this trend can be effortlessly translated to the living space through soft furnishings, which add a point of visual differentiation and an element of nostalgia. We’re grateful to New York for providing much excitement whilst waking us from our fashion slumber in time for the start of the global fashion week season. Next stop, homeward bound to London for London Fashion Week which starts today…

Composed by LE. 

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