London Fashion Week AW18 Trends

By Oliver Burns

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February 19, 2018|Trends

  • F

  • rom Erdem and Preen’s luxurious, textured florals to Emilia Wickstead’s mismatched prints, the capital’s runways were awash with innovative new trends this February. As always, we are drawing interiors inspiration from the unique craftsmanship of this season’s showcase – and if London Fashion Week can teach us anything, it’s that rules are there to be broken.

  • Images via Matty Bovan and Jack Irving
    Image via Oliver Burns
    Image via Oliver Burns
  • SCI-FI


    Corners of the catwalk were distinctly space odyssey, with galaxy-like colours and metallics lighting up inky tones at Matty Bovan and Jack Irving’s shows. Electric, punchy flashes of neon yellow, greens and deep purples (think Ultra-Violet, Pantone’s Colour Of The Year) create a non conventional but  wonderful colour combination in interiors. The seasons’ shimmering, shiny textures can be emulated with mixed metallics.  With the increasing prevalence of different metals such as rose gold, copper and raw iron, mixing metallics can be a great way to deliver a stunning modern interior.

Rich browns, greens, neutrals and reds warmed up heritage hues and soft, bulky knits

Images via Marc Jacobs



A theme of intellectual luxury linked collections by Calvin Klein, Marc Jacobs, Alexander Wang and Adam Lippes. Rich browns, greens, neutrals and reds warmed up heritage hues and soft, bulky knits, conjuring images of cosy country houses, rich British libraries and preppy school days. These fabrics are a bold and versatile statement in interiors, so combine the theme with subtle extravagance, using accent cushions or accessories. Too much and the space will be overpowering.

Image via Burberry
Image via Oliver Burns



Christopher Bailey‘s last-ever Burberry collection offered a riot of colour, his “See Now, Buy Now” rainbow looks (available a cool 90 minutes after the catwalk show) seamlessly melding Burberry of years gone by and a bright, inclusive new future. Elsewhere, Mary Katrantzou debuted a more muted rainbow palette. Despite the movement towards neutrals, colour never goes out of style, and can be perfected with bold accents, or used in a bigger, more confident way on walls or floors.  Burnt orange and greens continue to endure this season, alongside tomato reds and ochre.


Images via Christopher Kane
Iryna Dzhemesiuk and Vitaly Yurov via Pinterest



While some designers experimented with the entire colour spectrum, the likes of Chalayan and Christopher Kane delivered the antithesis. Timeless, sophisticated, all-black pieces showed that they meant business, and decorating with darks can do the same. All-black interiors are on the rise due to a more confident approach to a dark palette.  The key to designing with black is layering.  Visual interest is created through the dynamic interplay of scale, proportion, colour, texture and pattern.

Image via Molly Goddard



Molly Goddard, Halpern, Mary Katrantzou and Ashley Williams created dresses and multi-coloured jacquard for disco-dancing, in gloriously unsubtle shapes and colours. The collections mirror trends in interiors, which hark back to a nostalgic 80’s design scene, with jarring, Memphis-like forms which challenge our perceptions of good taste – a trend we’ll see on and off the catwalk for months to come.


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