Pantone Colour of the Year 2018

By Oliver Burns

< Back to ob world

January 12, 2018|Trends

  • W

  • e love Pantone’s colour of the year for 2018 – our very own hue of Purple – Ultra Violet! The most complex of all colours, this deep, vibrant shade has always been the colour of ultimate luxury due to the effort it takes to produce; linking it to wealth, power and royalty.

Moodboard via Oliver Burns

In this age of self development, the colour is connected with spirituality and mystery. The Pantone Color Institute’s executive director, Leatrice Eiseman, says “we are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. Ultra Violet lights the way to what is yet to come.”  We look forward to it!

OB NEWSLETTER

Be the first to hear about our super-prime projects.