A New Wave of Luxury Branded Yachts

The Telegraph has reported that the global yacht market, which was valued at $6.4 billion (£5.1 billion) in2022, is projected to grow to $13.67 billion (£10.89 billion) by 2030, demonstrating a clear increase in popularity. The desire for privacy, freedom, and adventure have all played a role in this growth, alongside some of the more recent changes in non-dom tax regulations.

It is clear that leading hospitality brands have also understood the projected increase in this market, where their reputation for luxury travel, adventure, and exceptional service aligns to this rarefied world. Through thoughtfully designed journeys and exclusive experiences, they are helping to shape the future of luxury yachting. Here we review some of the latest floating residences that have caught our eye.

_{SETTING SAIL WITH THE ORIENT EXPRESS}

For those drawn to romance, adventure, and sustainability, we recommend the Orient Express’s Corinthian. Priced at over £668 million, this debut yacht offers a timeless sailing experience with sustainability at its helm. Its three 100m-high wind-harnessing sails allow eco-conscious travellers to navigate the seas with elegance and experience a genuine sense of adventure.

_{A CURATED CULTURAL EXPERIENCE WITH RITZ-CARLTON}

Renowned for impeccable service, the Ritz-Carlton brings its signature standard across land and sea. With a focus on cultural experiences, guests can enjoy regionally inspired cuisine, live music, and themed soirées. One of our favourite highlights is the art that adorns the decks, featuring original masterpieces by none other than Hockney, Warhol, and Picasso.

_{ADVENTURES WITH AMAN}

A brand we admire for its connection to nature and understated approach to luxury, Aman brings its philosophy to the sea with experiences designed for those seeking a slower, more mindful pace.

Firstly, the private yacht Amandira draws inspiration from a traditional spice-trade vessel, offering exclusive excursions for up to 10 guests. Meanwhile, Aman at Sea – Amangati is the brand’s first luxury motor yacht, set to launch in Spring 2027, blending the brand’s Eastern heritage with a contemporary twist. Both experiences feel thoughtfully curated, perfect for travellers who value wellness, calm, and a relaxed approach to life at sea.

_{CELEBRATING WITH THE FOUR SEASONS}

Here in the studio, we’re already planning a winter getaway to celebrate Christmas and New Year, and we’re very tempted by the offerings onboard The Four Seasons. With a focus on exclusive experiences and festive packages, the yacht gives guests the chance to celebrate with family or friends in connecting suites and personalised spaces. We can’t think of a better way to ring in the new year!

‍_{‍BELMOND SPARKLES IN CHAMPAGNE}

Among the experiences on Sharon’s list for next year is the Coquelicot, created through an exclusive partnership between Ruinart and Belmond. This stunning boat cruises along the canals of the Champagne region and has been designed with interiors inspired by the surrounding landscape, featuring a warm, shimmering palette of golds and bespoke details.

_{FLOATING HOMES‍}

_{NJORD BY OCEAN RESIDENCES}

Set to become the largest superyacht ever built, offering 117super-prime residences at sea, the Njord by Ocean Residences travels to some of the most remote destinations. For explorers among us, its expeditions invite guests to join the onboard community, contributing to the ship’s scientific and oceanographic research along the way.

_ULYSSIA

Offering not only a stunning vessel to call home but also a space to learn new skills and focus on wellness, the ULYSSIA takes to the seas under its ethos of “Life without boundaries.” Residents can choose from a variety of activities, ranging from cooking lessons with world-renowned chefs to art classes in the onboard studio.