
Neill Strain | Belgravia in Bloom
AS THIS WEEK MARKS THE OPENING OF CHELSEA FLOWER SHOW, WE TAKE A LOOK AT ONE OF OUR FAVOURITE BRANDS IN THE WORLD OF FLORAL COUTURE AND THE IMPORTANT ROLE FLOWERS PLAY IN BOTH SUPER-PRIME LOCATIONS AND INTERIORS.

Neill Strain, Floral Couture
Renowned for his floral couture, Neill Strain has been curating exquisite floral designs for private clients and luxury brands since 2008. Based in Belgravia, with a second boutique in Mayfair and a concession in Harrods, Strain invited us to visit his boutique, giving us the opportunity to talk about his love of flowers. We loved seeing his meticulous attention to detail and hearing about his passion for creating floral designs that bring joy to all who see them.


The image below is taken from his submission to this year's "Belgravia in Bloom," the floral festival that transforms the streets of Belgravia, showcasing the very finest in floral artistry. His twist on "Floral Fun and Games" sees the entrance of his boutique transformed with Vanda, Phalaenopsis, and Cymbidium orchids, Anthuriums, and tropical leaves, creating an exotic jungle inspired by the film Jumanji.



Over at Walpole’s headquarters, Strain has also created a stunning piece titled "Grapevine Grandeur," which draws its inspiration from English sparkling wine and celebrates British luxury. Featuring quintessentially British red roses, foliage, and grapes, the archway has been crafted with sustainability in mind, using a structure that is foam-free and made from reusable chicken wire.

Beautiful Blooms | Pinterest
To feed our fascination with florals, we’ve curated a Pinterest board to honour floral arrangements and their influence on fashion. Head to @oliverburnsuk to view.
Neill Strain, Luxury Floral Designer
L: Linkedln
IG : @neillstrain

One of the oldest and most recognised sporting events in the British calendar, The Boat Race has announced its first-ever official timekeeper, sponsor, and principal partner: Chanel.

One of the oldest and most recognised sporting events in the British calendar, The Boat Race has announced its first-ever official timekeeper, sponsor, and principal partner: Chanel.

As a studio, we look to different movements and periods throughout history to inform our design.

As a studio, we look to different movements and periods throughout history to inform our design.

As designers, we deeply immerse ourselves in the world of luxury to stay at the forefront of the latest developments across the luxury sphere. Following a tour of some of our interiors last year with Range Rover’s Customer Experience team, we were delighted to be invited to the home of their brand for their VIP client experience. This opportunity allowed us to gain deeper insight into how they immerse their clients in the brand, while showcasing their rich heritage.

As designers, we deeply immerse ourselves in the world of luxury to stay at the forefront of the latest developments across the luxury sphere. Following a tour of some of our interiors last year with Range Rover’s Customer Experience team, we were delighted to be invited to the home of their brand for their VIP client experience. This opportunity allowed us to gain deeper insight into how they immerse their clients in the brand, while showcasing their rich heritage.