For only the second time in Pantone’s 20-year history, the colour institution have chosen two shades instead of one for their Colour of the Year.
As we look to fortify ourselves with energy for the year ahead after the ongoing uncertainty of 2020, it makes sense that we should want to surround ourselves with colours associated with joy and resilience. ‘Illuminating’ a vibrant and aspirational yellow and ‘Ultimate Grey’ a dependable neutral represent exactly that.
These two independent colours have been selected to highlight how different elements can come together to support one another. ‘Illuminating’ reflects our need to know that everything will get brighter, whilst ‘Ultimate Grey’ is practical and grounding. Back in 2009, when Pantone selected a warmer yellow, ‘Mimosa’ in response to the economic uncertainty caused by the recession, they said “no other colour expresses hope and reassurance more than yellow”. A lot has changed in a decade, but we believe the need for hopefulness and optimism is as strong as ever.
This week, our Founding Partner and Creative Director, Sharon Lillywhite, and Marketing and Operations Director, Tory Ashby, attended Walpole's British Luxury Summit. Held at The Londoner hotel the event brought together leaders from across the luxury sphere to exchange insights and provoke discussion about the future of British luxury.
This week, our Founding Partner and Creative Director, Sharon Lillywhite, and Marketing and Operations Director, Tory Ashby, attended Walpole's British Luxury Summit. Held at The Londoner hotel the event brought together leaders from across the luxury sphere to exchange insights and provoke discussion about the future of British luxury.
As a studio, we look to different movements and periods throughout history to inform our design.
As a studio, we look to different movements and periods throughout history to inform our design.
We are delighted to have launched our new brand identity. In OB Musings Edition No.3 we take a look behind the scenes.
We are delighted to have launched our new brand identity. In OB Musings Edition No.3 we take a look behind the scenes.