Chanel to Sponsor Oxford-Cambridge Boat Race
“We knew when we first met, on June 10—the same date as the first ever Boat Race in 1829—that they understood the appeal of our event and we’re very confident that their involvement will help us take the event to new places and new people, as well as enhancing it for our millions of existing followers,”
Siobhan Cassidy, chairwoman of the Boat Race Company.
One of the oldest and most recognised sporting events in the British calendar, The Boat Race has announced its first-ever official timekeeper, sponsor, and principal partner: Chanel.
Marking the event’s 200th anniversary, the race will be renamed the Chanel J12 Boat Race, after one of Chanel's high-end watches. This sponsorship is a new venture for the iconic fashion house, which has traditionally been associated with jewellery and the arts. However, it may represent a return to the brand’s roots, as Coco Chanel herself was an avid tennis player and designed sportswear as early as the 1920s.
With a focus on promoting their line of watches, Chanel’s move allows them to reach an international audience while aligning with the heritage and prestige of The Boat Race.
As fashion houses increasingly align with sporting events - such as LVMH’s partnerships with sports like Formula 1, sailing, and this year’s Paris Olympics - Chanel’s sponsorship strengthens this trend. By capturing an affluent audience who want to associate with brands that embody both adventure and elegance, it’s likely that many other players in the fashion industry will follow suit.
Super Prime agency has always been about exceptional levels of service but as the traditional high street model begins to change and the clients seek more from those they trust, we are seeing the rise of the super-broker. With this shift in mind, we are excited to speak with Trevor Kearney, who Forbes called the ‘Agent of our generation’, and who after twenty years in the industry has just launched The Private Office: Real Estate.
Super Prime agency has always been about exceptional levels of service but as the traditional high street model begins to change and the clients seek more from those they trust, we are seeing the rise of the super-broker. With this shift in mind, we are excited to speak with Trevor Kearney, who Forbes called the ‘Agent of our generation’, and who after twenty years in the industry has just launched The Private Office: Real Estate.
The Prime Central London (PCL) property market has had a challenging year, influenced not least by political fluctuations. As is often the case, higher value properties have shown some resilience, but it is clear that looking to the best in the industry for advice and guidance when buying and selling is vital. Rob Windsor, Director and Co-Founder at Clifton Property Partners, offers his insight into the current market, Autumn Statement and all!
The Prime Central London (PCL) property market has had a challenging year, influenced not least by political fluctuations. As is often the case, higher value properties have shown some resilience, but it is clear that looking to the best in the industry for advice and guidance when buying and selling is vital. Rob Windsor, Director and Co-Founder at Clifton Property Partners, offers his insight into the current market, Autumn Statement and all!
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As we race towards the end of the year, the recent Autumn Statement and the U.S. election result continue to dominate discussions. We are always tuned in to any global changes that impact the luxury sector and our home market and we have enjoyed speaking with colleagues across the luxury sphere to further discuss the wider impact. In this edition of OBS Musings, we’re taking a moment to share some lighter stories reaching our screens.