Chanel to Sponsor Oxford-Cambridge Boat Race
“We knew when we first met, on June 10—the same date as the first ever Boat Race in 1829—that they understood the appeal of our event and we’re very confident that their involvement will help us take the event to new places and new people, as well as enhancing it for our millions of existing followers,”
Siobhan Cassidy, chairwoman of the Boat Race Company.
One of the oldest and most recognised sporting events in the British calendar, The Boat Race has announced its first-ever official timekeeper, sponsor, and principal partner: Chanel.
Marking the event’s 200th anniversary, the race will be renamed the Chanel J12 Boat Race, after one of Chanel's high-end watches. This sponsorship is a new venture for the iconic fashion house, which has traditionally been associated with jewellery and the arts. However, it may represent a return to the brand’s roots, as Coco Chanel herself was an avid tennis player and designed sportswear as early as the 1920s.
With a focus on promoting their line of watches, Chanel’s move allows them to reach an international audience while aligning with the heritage and prestige of The Boat Race.
As fashion houses increasingly align with sporting events - such as LVMH’s partnerships with sports like Formula 1, sailing, and this year’s Paris Olympics - Chanel’s sponsorship strengthens this trend. By capturing an affluent audience who want to associate with brands that embody both adventure and elegance, it’s likely that many other players in the fashion industry will follow suit.
One of our greatest assets is our little black book of trusted artisans and makers who believe in championing hand crafted techniques and are as passionate about delivering the world’s finest, as we are. It was at Walpole’s launch of ‘luxury in the making’ that we had the pleasure of hearing Richard Brendon speak passionately about British heritage craftsmanship and what needs to be done to ensure it survives. Here we talk to Richard about his beautifully crafted tableware that perfectly bridges the gap between traditional craft and contemporary design and the passion he has for all things food and drink.
One of our greatest assets is our little black book of trusted artisans and makers who believe in championing hand crafted techniques and are as passionate about delivering the world’s finest, as we are. It was at Walpole’s launch of ‘luxury in the making’ that we had the pleasure of hearing Richard Brendon speak passionately about British heritage craftsmanship and what needs to be done to ensure it survives. Here we talk to Richard about his beautifully crafted tableware that perfectly bridges the gap between traditional craft and contemporary design and the passion he has for all things food and drink.
With its booming economy and world-class infrastructure, Dubai has long been a hub for investment opportunities. With the city’s strategic location, tax-friendly policies and commitment to best-in-class hospitality and architecture, it is no surprise that it is a leading contender for individuals looking to relocate in a time of shifting global politics.
With its booming economy and world-class infrastructure, Dubai has long been a hub for investment opportunities. With the city’s strategic location, tax-friendly policies and commitment to best-in-class hospitality and architecture, it is no surprise that it is a leading contender for individuals looking to relocate in a time of shifting global politics.
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We worked with a number of British Designers on bespoke pieces for the House of Walpole project, a collaboration between ourselves, Northacre and Walpole. All designers worked within the brief of ‘a love letter to the Palace Gardens’, their work takes inspiration from nature which is woven throughout the apartment. Read our article below where we talk in more detail about these key pieces and how we worked with the iconic designers behind them.
We worked with a number of British Designers on bespoke pieces for the House of Walpole project, a collaboration between ourselves, Northacre and Walpole. All designers worked within the brief of ‘a love letter to the Palace Gardens’, their work takes inspiration from nature which is woven throughout the apartment. Read our article below where we talk in more detail about these key pieces and how we worked with the iconic designers behind them.