Gucci Cosmos
It has long been a priority in the studio to take time to find inspiration from other luxury spheres and having recently seen the Gabrielle Chanel Fashion Manifesto, next on the list was the
Gucci Cosmos exhibition.
The exhibition is an immersive experience envisioned by contemporary artist Es Devlin and delves into an impressive archive that this world-renowned fashion house has crafted since 1921. Whether you are a fan of the brand or not, you cannot help but be impressed by the nine immersive installations that depict the story of Gucci, from Guccio himself to Tom Ford and new creative director, Sabato De Sarno.
The story begins in London, stepping into the red Savoy Hotel elevator you are instantly transported into the world of Guccio Gucci and the dream he had that one day luggage would bear his name.
As you move through the experience, you are welcomed into each space by the Gucci stewards who help bring the whole experience to life.
Walking into the blue archive, we were told it is a replica of the real Gucci Archive in Florence that only the Creative Directors have access to. The idea that this is a behind the scenes glimpse further draws you in to the story, with everything down to the way the boxes have been labelled an authentic reproduction. The clever use of mirrors and the interactive elements helps bring to life the scale of the archive, it made it
hard to leave to!
Over the years, Gucci continued to innovate and grow. In the 1940s, the brand introduced the bamboo handle bag, which became an instant classic.
"Humble Materials were made precious by craft"
From the red cube ‘Cabinet of Wonders’ slowly spinning to reveal a collection of accessories and signature pieces from the last one hundred years, you walk on to a line up of the brands greatest hits including the pleated, purple dress worn by Lady Gaga to the London premier of The House Of Gucci film.
The exhibition comes to a close with ‘Gucci Ancora’, rightly inspired by the current creative director, Sabato Sarno. It features personal memories and phrases on a background of the new signature Rosso Ancora shade of red.
A moment of reflection on how far Gucci have come and more importantly where they are going. Bought to life by one word, “Ancora”, an Italian word that means “also now, again, one more time”.
As a studio, we look to different movements and periods throughout history to inform our design.
As a studio, we look to different movements and periods throughout history to inform our design.
The Middle East continues to provide a great source of inspiration for the studio, from a distinctive love of luxury, to impeccable detailing and elegant aesthetic. On our recent visit, we were keen to see The Lana, The Dorchester’s tenth hotel and their first in the middle east. Here we share our thoughts on what is becoming one of Dubai’s latest hotspots.
The Middle East continues to provide a great source of inspiration for the studio, from a distinctive love of luxury, to impeccable detailing and elegant aesthetic. On our recent visit, we were keen to see The Lana, The Dorchester’s tenth hotel and their first in the middle east. Here we share our thoughts on what is becoming one of Dubai’s latest hotspots.
We often speak about our ethos of Thoughtful Luxury and how it underpins everything we do. In conversations with our clients, collaborators, and team, it’s clear that the meaning of luxury is evolving. No longer defined solely by materiality, luxury today is increasingly measured in time, space, and the ability to nurture our wellbeing. At the Walpole Luxury Summit earlier this year, it was Chris Sanderson, Founder & CEO, The Future Laboratory who gave an inspirational talk on the New Codes of Luxury: Longevity & Wellbeing Strategies Report. Sharing his findings from his report on how UHNWIs are shifting their beliefs and realising that we are our most valuable asset.
We often speak about our ethos of Thoughtful Luxury and how it underpins everything we do. In conversations with our clients, collaborators, and team, it’s clear that the meaning of luxury is evolving. No longer defined solely by materiality, luxury today is increasingly measured in time, space, and the ability to nurture our wellbeing. At the Walpole Luxury Summit earlier this year, it was Chris Sanderson, Founder & CEO, The Future Laboratory who gave an inspirational talk on the New Codes of Luxury: Longevity & Wellbeing Strategies Report. Sharing his findings from his report on how UHNWIs are shifting their beliefs and realising that we are our most valuable asset.