A new wave of luxury branded yachts
FROM THE SUPERYACHTS ON DISPLAY AT PORT HERCULES TO THE RICH AND FAMOUS PARTYING ON MEGAYACHT DECKS IN ST. TROPEZ, THE WORLD OF YACHTING HAS LONG BEEN SYNONYMOUS WITH GLAMOUR, ATTRACTING MANY TO INVEST IN THE SAILING LIFESTYLE. NOW, A NEW ERA IS EMERGING AS BRANDED RESIDENCES AND LUXURY HOTELIERS DIP THEIR TOES INTO THIS EXCLUSIVE WORLD.
HERE, WE EXPLORE WHAT MAY BE DRIVING THIS GROWING TREND. RECENT CHANGES IN NON-DOM STATUS COULD BE PROMPTING SOME ULTRA-HIGH-NET-WORTH INDIVIDUALS (UHNWIS) TO EMBARK ON GLOBAL MEGAYACHT EXCURSIONS. OTHERS MIGHT BE ATTRACTED TO THE GUARANTEE OF LUXURY AT SEA UNDER WORLD-RENOWNED HOTELIERS, WHILE THE APPEAL OF A SUSTAINABLE APPROACH TO EXPLORING REMOTE AREAS MAY ALSO BE A KEY FACTOR. READ ON TO DISCOVER WHAT’S ON OFFER FOR THOSE READY TO SET SAIL.
SETTING SAIL WITH THE ORIENT EXPRESS
Costing over £668 million, the Orient Express’s first foray in yachts, brings its romantical feel to the seas, offering a timeless sailing experience. With sustainability at its helm, the vessel takes the same approach as Jeff Bezos’, sailing boat, Koru, which we talked about earlier this year, and has been designed with wind harnessing technology, powered by three 100m-high sails. Providing sustainable travel, as well as a sense of adventure.
A CURATED CULTURAL EXPERIENCE WITH RITZ CARLTON
Providing a seamless Ritz-Carlton travel experience across land, sea, and air, their voyages are designed for travellers seeking cultural experiences. Guests can enjoy regionally inspired cuisine and admire masterpieces that grace the decks, featuring original works by none other than Hockney, Warhol, and Picasso.
ADVENTURES WITH AMAN
With two very different offerings, one element remains the same for Aman’s new vessels: an experience away from the hustle and bustle of daily life. Its first private yacht, Amandira, is inspired by traditional sailing vessels from the spice trade era, offering exclusive excursions for up to 10 guests. Meanwhile, Aman at Sea embodies the epitome of tranquillity, blending the brand’s Eastern origins with a contemporary twist, complete with Japanese garden.
RINGING IN THE NEW YEAR WITH THE FOUR SEASONS
Defined by its sleek curved glass and high levels of service, The Four Seasons Yacht is set to explore the island gems of the Caribbean and Mediterranean. Focusing on exclusive experiences and festive packages, the yacht offers guests the chance to celebrate with family or friends in connecting suites and personalised spaces.
BELMOND SPARKLES IN CHAMPAGNE
Away from the seas, an exclusive partnership between Ruinart and Belmond features the Coquelicot, which cruises along the canals in the Champagne region. Designed with luxurious interiors influenced by the surrounding landscape, featuring a warm, shimmering palette of golds and bespoke details.
Njord by Ocean Residences
Set to become the largest superyacht ever built, offering 117super-prime residences at sea, the Njord by Ocean Residences travels to some of the most remote destinations. While exploring these areas, the community onboard will also collaborate to undertake scientific and oceano graphic research wherever they go.
ULYSSIA
Under its ethos of ‘Life without boundaries’, ULYSSIA focuses on wellness and experience, giving residents the chance to choose from a variety of activities such as cooking lessons with world-renowned chefs to art classes in their onboard studio.
At Oliver Burns Studio, fragrance is something that connects us all, whether it is the bespoke scent we carefully create for a project or the familiar aroma of a candle burning in the studio. This shared experience of scent holds extraordinary power because it can unlock deeply personal olfactory memories and transport us back to a place or time. As part of our ongoing monthly theme, ‘Designing for the Senses,’ we’re focusing on scent and its essential role in design, recognising smell as a fundamental sense that shapes the experience of a space. As the fragrance market continues to grow, we turned to one of our favourite brands, August & Piers , to learn more about their personal experiences building the brand and their approach to designing fragrance.
At Oliver Burns Studio, fragrance is something that connects us all, whether it is the bespoke scent we carefully create for a project or the familiar aroma of a candle burning in the studio. This shared experience of scent holds extraordinary power because it can unlock deeply personal olfactory memories and transport us back to a place or time. As part of our ongoing monthly theme, ‘Designing for the Senses,’ we’re focusing on scent and its essential role in design, recognising smell as a fundamental sense that shapes the experience of a space. As the fragrance market continues to grow, we turned to one of our favourite brands, August & Piers , to learn more about their personal experiences building the brand and their approach to designing fragrance.
When designing the interior scheme of a bedroom, we like to think of the bed as the focal point of the room and the bedside tables as the perfect bookends that frame this key feature.
When designing the interior scheme of a bedroom, we like to think of the bed as the focal point of the room and the bedside tables as the perfect bookends that frame this key feature.
As the first signs of spring begin to appear around us, we love feeling that familiar sense of renewal that comes with the changing seasons. Spring brings with it a welcome shift in energy, as everything comes to life. Here in the studio, this feeling of renewal serves as a reminder of the way we approach our projects, where the start of each new commission carries the promise of a fresh beginning and the opportunity to breathe new life into the remarkable legacy residences we are entrusted to work on.
As the first signs of spring begin to appear around us, we love feeling that familiar sense of renewal that comes with the changing seasons. Spring brings with it a welcome shift in energy, as everything comes to life. Here in the studio, this feeling of renewal serves as a reminder of the way we approach our projects, where the start of each new commission carries the promise of a fresh beginning and the opportunity to breathe new life into the remarkable legacy residences we are entrusted to work on.