A new wave of luxury branded yachts
FROM THE SUPERYACHTS ON DISPLAY AT PORT HERCULES TO THE RICH AND FAMOUS PARTYING ON MEGAYACHT DECKS IN ST. TROPEZ, THE WORLD OF YACHTING HAS LONG BEEN SYNONYMOUS WITH GLAMOUR, ATTRACTING MANY TO INVEST IN THE SAILING LIFESTYLE. NOW, A NEW ERA IS EMERGING AS BRANDED RESIDENCES AND LUXURY HOTELIERS DIP THEIR TOES INTO THIS EXCLUSIVE WORLD.
HERE, WE EXPLORE WHAT MAY BE DRIVING THIS GROWING TREND. RECENT CHANGES IN NON-DOM STATUS COULD BE PROMPTING SOME ULTRA-HIGH-NET-WORTH INDIVIDUALS (UHNWIS) TO EMBARK ON GLOBAL MEGAYACHT EXCURSIONS. OTHERS MIGHT BE ATTRACTED TO THE GUARANTEE OF LUXURY AT SEA UNDER WORLD-RENOWNED HOTELIERS, WHILE THE APPEAL OF A SUSTAINABLE APPROACH TO EXPLORING REMOTE AREAS MAY ALSO BE A KEY FACTOR. READ ON TO DISCOVER WHAT’S ON OFFER FOR THOSE READY TO SET SAIL.
SETTING SAIL WITH THE ORIENT EXPRESS
Costing over £668 million, the Orient Express’s first foray in yachts, brings its romantical feel to the seas, offering a timeless sailing experience. With sustainability at its helm, the vessel takes the same approach as Jeff Bezos’, sailing boat, Koru, which we talked about earlier this year, and has been designed with wind harnessing technology, powered by three 100m-high sails. Providing sustainable travel, as well as a sense of adventure.
A CURATED CULTURAL EXPERIENCE WITH RITZ CARLTON
Providing a seamless Ritz-Carlton travel experience across land, sea, and air, their voyages are designed for travellers seeking cultural experiences. Guests can enjoy regionally inspired cuisine and admire masterpieces that grace the decks, featuring original works by none other than Hockney, Warhol, and Picasso.
ADVENTURES WITH AMAN
With two very different offerings, one element remains the same for Aman’s new vessels: an experience away from the hustle and bustle of daily life. Its first private yacht, Amandira, is inspired by traditional sailing vessels from the spice trade era, offering exclusive excursions for up to 10 guests. Meanwhile, Aman at Sea embodies the epitome of tranquillity, blending the brand’s Eastern origins with a contemporary twist, complete with Japanese garden.
RINGING IN THE NEW YEAR WITH THE FOUR SEASONS
Defined by its sleek curved glass and high levels of service, The Four Seasons Yacht is set to explore the island gems of the Caribbean and Mediterranean. Focusing on exclusive experiences and festive packages, the yacht offers guests the chance to celebrate with family or friends in connecting suites and personalised spaces.
BELMOND SPARKLES IN CHAMPAGNE
Away from the seas, an exclusive partnership between Ruinart and Belmond features the Coquelicot, which cruises along the canals in the Champagne region. Designed with luxurious interiors influenced by the surrounding landscape, featuring a warm, shimmering palette of golds and bespoke details.
Njord by Ocean Residences
Set to become the largest superyacht ever built, offering 117super-prime residences at sea, the Njord by Ocean Residences travels to some of the most remote destinations. While exploring these areas, the community onboard will also collaborate to undertake scientific and oceano graphic research wherever they go.
ULYSSIA
Under its ethos of ‘Life without boundaries’, ULYSSIA focuses on wellness and experience, giving residents the chance to choose from a variety of activities such as cooking lessons with world-renowned chefs to art classes in their onboard studio.
Each year, the clocks going back signifies the transition from summer to autumn as well as the start of a new season.
Each year, the clocks going back signifies the transition from summer to autumn as well as the start of a new season.
London Craft Week has been gaining momentum since its inception in 2015. Each year, it brings together a diverse range of independent artisans, established brands and luxury houses, all united by a shared dedication to craftsmanship. Through a thoughtfully curated programme of workshops, exhibitions, talks and demonstrations, the event offers visitors the opportunity to witness the exquisite levels of detail found in everything from fashion to interiors.
London Craft Week has been gaining momentum since its inception in 2015. Each year, it brings together a diverse range of independent artisans, established brands and luxury houses, all united by a shared dedication to craftsmanship. Through a thoughtfully curated programme of workshops, exhibitions, talks and demonstrations, the event offers visitors the opportunity to witness the exquisite levels of detail found in everything from fashion to interiors.
As we embrace the new season of spring, we are celebrating ‘Creative Storytelling’. We believe that every design starts with a story, so here we share how our narratives shape our spaces, crafting bespoke interiors which are as unique and meaningful as the clients we design for.
As we embrace the new season of spring, we are celebrating ‘Creative Storytelling’. We believe that every design starts with a story, so here we share how our narratives shape our spaces, crafting bespoke interiors which are as unique and meaningful as the clients we design for.