Luxury Hotel Living

By Oliver Burns

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July 30, 2015|Luxury Design

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  • he latest branded residence to come to London is the Wanda Vista complex. Once built it will offer 103 private apartments ranging from one bedroom flats to duplex penthouses, all sharing in the Wanda Vista Hotel experience. On top of the expected valet parking, spa facilities and concierge services, buyers will also benefit from a hotel style ‘turn down’ service, in-home dining room service, and laundry service.    
Image via One Hyde Park, Mandarin Oriental Residence. Image sourced via City A.M.

Many ultra-high net worth individuals spend a lot of their time travelling and staying in some of the world’s finest hotels. Therefore, when they return home they expect the same level of luxury. Serviced apartments have been rising in popularity amongst the wealthy in London with Harrods Estates reporting that it is the one-to-two bedroom serviced apartments in Mayfair that are the most in-demand properties in 2015. However this year has also seen the announcement of Wanda Vista, the first residential project directly linked to a hotel in London, reflecting today’s changing lifestyles and growing needs of the wealthy.

This style of living appeals mainly to Middle Eastern buyers who are used to lateral space and therefore want to replicate it in their own homes. Although well established in Asia and the United States, hotel style living is relatively new to the UK. But with the demand for homes with a higher service element increasing, where possible, developers are now incorporating direct links to a hotel.

Most serviced apartments at the top of the market offer a range of hotel style services such as spa facilities, valet parking and cinema rooms as standard. It is these home comforts and more importantly, the security, that appeals to buyers. Many buy these type of premium pied-a-terre’s for their children studying here in London and the services offered give them an added reassurance that their child is not only looked after but that the apartment is secure when it’s not in use.

Image via One Nine Elms

A step up from this are the branded developments that are linked to neighbouring hotels, the most famous in the UK being One Hyde Park, linked to the Mandarin Oriental and more recently, The Shard, which is home to both private residences and the Shangri-La hotel. Among many others, what these top hotels offer their permanent residents is the same level of service and experience of staying in the hotel itself but 24 hours a day.

 

 

Image via Gulf News.

The cachet of being linked to a brand such as Armani, Bulgari or Versace, all among those who have lent their name to branded property developments, brings an added element of luxury beyond simply hotel services. Being linked to such well-known, trusted brands means buyers can expect the same standard of design within their private apartments. All of these components together guarantee a branded residence is a good investment with Knight Frank calculating that luxury branded residences around the world command an average uplift of 31 per cent compared with non-branded schemes.

This style of living of course brings with it a premium price tag but at the same time will retain its value. With the UHNW also becoming more time poor and security fears increasing, the added quality, luxury and level of service hotel living offers means they are becoming progressively popular not just for international buyers.

Written by LO

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